JAMES  BEAUCHEMIN







Upshift Storage System







The UpShift Storage System provides an intuitive solution for everyday organization, streamlining the experience of arriving home, storing your belongings, and preparing to ride with ease and efficiency.









Parsons                                                                                 

2026                                                             Cherry hardwood, brushed steel, EVA foam

















               The Problem 

Cyclists with limited space struggle to find an effective way to store their bikes and gear. Bicycles often end up tucked behind a door or blocking a hallway, making it difficult to move through the space and bring the bike in and out of the home. Gear storage presents a similar issue, with most cyclists lacking a dedicated location to store their helmet, lock, and other biking accessories.




Bike has no 
home

 Gear is an afterthought

         This results in an unintentional living space

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                        Interviews
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        Emily,  25

Likes riding around the city on her 
fixed gear, but has no good place
to store her bike in her 
cramped apartment

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        Michelle,  56

Loves to hit the paths in her town, 
but would also like to show off her 
nice bike when it’s not in use

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         Zack,  20

Commutes to work on his bike, 
but he’d like a nice way to store his bike and work bag together conveniently 
for when he’s leaving home


                         


Product Landscape


      Stasdock       
stas
       Tons        
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     Steadyrack       
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    Limited storage flexibility   
    Doesn’t accommodate all bike sizes   
    Not visually cohesive 
with most living spaces  





                  Ideation
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                  3D Prototypes
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                                                           User Testing
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                              Refined Sketching
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CMF

        Hardwood      

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        Steel      

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An intentional home for your bike, gear, and personal items.

















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JAMESBEAUCHEMIN.COM